The St. James address surely led to the rise of prestige of Floris of London. The perfumery and toiletry shop was established in 1730 by immigrant Juan Famenias Floris in Jermyn Street (No. 89 by 1810) originally as a barber shop and comb maker business. Flourishing into an overall fragrance and beauty care shop, it is still operated today by family members.
In 1820, J. Floris LTD was granted a Royal Warrant as “Smooth Pointed Comb-Makers” to King George. It has since had other Royal Warrants.
Its proximity to many clubs, coffee houses and other masculine haunts also helped draw in the husbands and lovers of Georgian and Regency women hoping to buy the latest scents, combs or brushes. The shop also carried toothbrushes, hatpins, razor straps, and shaving brushes (https://www.janeausten.co.uk/scent-sational-regency-perfumes-and-the-man-who-made-them/) and scents for men (read this amazing post all about it: https://thecozydrawingroom.com/2016/07/03/how-to-smell-like-a-regency-era-gentleman/)
Brummell was said to be fan (https://therake.com/stories/pleasure/how-floris-blossomed-on-jermyn-street/). Floris was also known to make secret or special mixtures. Consider this one account:
Time (1879)
For more:
http://www.victorianweb.org/art/architecture/commercial/40.html
https://www.florislondon.com/en_usd/history-of-floris
https://www.janeausten.co.uk/scent-sational-regency-perfumes-and-the-man-who-made-them/
