Initiated in November 1786, the Boydell Shakespeare Gallery at 52 Pall Mall was the brain child of engraver and publisher John Boydell who, hoping to capitalize on the 18th century prosperity of Shakespeare, wished to revive contemporary British art (https://www.bl.uk/shakespeare/articles/john-boydells-shakespeare-gallery-1789-1805). Housed in former Dodsley’s bookshop, George Dance the younger had supervised the remodel which included an exterior in copper, an entrance with a relief of Shakespeare reclining against a rock, and a 130 ground floor exhibition suite. Upstairs three rooms provided an additional 4,000 square feet of exhibition space on the walls, which by the end of the gallery had 167 canvases by 33 artists (https://romanticillustrationnetwork.com/shakespeare-gallery/)
By the 1790s, the London gallery was the most popular part of Boydell’s efforts which also included an illustrated edition of Shakespeare’s plays. Most visitors were middle class Londoners, swayed by “Boydell’s flattering marketing” campaigns which lauded subscribers as “patrons of native genius” who promoted British art (https://www.bl.uk/shakespeare/articles/john-boydells-shakespeare-gallery-1789-1805). Prints were issued for national and international consumers, and Boydell was seen as a pioneer for marrying fine arts and capitalism.
Here is an 1803 contemporary’s assessment:
Clio, or a discourse on taste. Addressed to a lady. A new edition, with the addition of notes, anecdotes, and quotations (1803)
The project caused the Boydell firm to become insolvent, and they were forced to sell the gallery at a lottery. The July 1805 edition of The Lady’s Monthly Museum had a feature on the sales:
Learn more:
Read this excellent article from the British Library which includes a gallery of many of the paintings: https://www.bl.uk/shakespeare/articles/john-boydells-shakespeare-gallery-1789-1805
http://www.whatjanesaw.org/1796/about.php
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Might be able to work this into a story as something a respectable lady could do in London.
I hope so! One of my main goals in locating these tidbits is that someday they may be an inspiration for an author!