Regency Advertisements: Curl Your Hair Brown

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HAIR L OLIO NOVELLO a new discovered Oil which changes White Grey or Red Hair to beautiful Browns of light and deep shades It gives that softness elasticily and curl to the Hair which is appropriate to youth and at the same time by its nourishing quality thickens it and increases its quan tity This Oil does not stain the skin and is apthe plied without trouble Samples of changed Hair may be seen at the Venders The changes are gra dual 1 To a light auburn 2 To a bright brown afterwards deeper and deeper to black Sold for the Proprietor wholesale and retail at Rippin's 21 Theobald's road Red Lion square 68 Cornbill and Huguenin 33 Hay market Price 78 6d per Bottle Good allowance to sell again

This ad appeared in the October 1817 issue of La Belle Assemblee.  Olio Novello means harvest olive oil.  Olive oil is know to gradually make hair a warmer or yellow color.

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One Response to Regency Advertisements: Curl Your Hair Brown

  1. Susan Macdonald says:
    September 16, 2021 at 2:06 pm

    I could see treating white or gray hair, but why would any redhead want a demotion to brunette?