Regency Advertisements: Caution, Superfine Beaver Hats

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CAUTION BEST SUPERFINE BEAVER HATS The frequent complaints made by Gentlemen the above article not being obtained of a good qua lity at a moderate price riotwithstanding the great reduction which has taken place in almost the articles used in the manufacturing of Hats induced GEORGE FRANKS of Wellington House Corner of Redcross street Barbican to Public he is selling the VERY BEST SUPERFINE BEAVER HATS at the price of only 20s GEORGE FRANKs warrants superior to those selling at other houses at 278 And his IMPROVED PATENT WATER SILK HATS ON BEAVER BODIES at only 188 They are light and pleasant wear and have a hand somer appearance ihan the finest beaver and will wear two of them will never lose their shape spo with tbe rain and are a much superior Hat to those offered by other bouses at 26s The great sale and repute of these matchless Hats having caused base imitations to be offered by several unprincipled Retailers of Hats and which are not Patent the Public should therefore be as to the above address as there is a house in Beech streel corner of Beecb lane same name and trade No Credit can be allowed Ladies Hats of every descriptior in the first style and all the Elegance of Fashion  

This ad appeared in the October 1817 issue of La Belle Assemblée.  I found several other early Victorian era ads from Franks, including this one:

FRANKS AND CO S PATENT BEAVER HATS THESE HATS being manufactured of the most choice materials are more durable light and lasting in their colour than any hitherto invented they are made Water proof by a process of stiffening with elastic gums before they are dyed and will upon trial be found the most elegant and economical Beaver Hats that have ever been offered to the Public They are sanctioned by the King's Royal Letters Patent granted to ROBT FRANKS and Co Manufacturers and Sole Patentees and sold by them Wholesale at 18s 218 24s and 263 each at 140 Regent STREET and 62 RED Cross STREET LONDON The above Hats are particularly adapted for warm climates Portraits of Illustrious Personages of Great Britain (1830)

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One Response to Regency Advertisements: Caution, Superfine Beaver Hats

  1. Michelle H says:
    April 24, 2022 at 8:42 pm

    That was interesting and fun reading. I liked the names given to the hats in the last image. In films I don’t notice the differences in gentleman’s hats beyond that of class or activity or profession. But there’s a pretty big difference between just the four examples of civilian hats at the bottom. I need to pay more attention.